Shane Carroll // Senior Creative, Writer, Editor, and Digital MarketerWorkAboutContact

Samsung Mobile | Unpacked

Every phone launch — Unpacked — is grand time for Samsung Mobile. I wrote the teaser, launch, and sustenance posts to accompany each Unpacked event on the brand’s global pages. Using sharp, punchy copy, I drove awareness about each phone and its unique features for targeted audience groups.

I worked on content that encompassed both original work from our agency, and adaptations of assets from our ATL partners.

Client: Samsung Mobile
Agency: We Are Social Singapore